Course Overview This digital marketing course provided a comprehensive understanding of how businesses operate in today’s digital environment. The course combined both theoretical foundations and hands-on projects, allowing students to apply real-world strategies in areas such as SEO, social media marketing, email marketing, and data analytics. The structure of the course focused on: Theoretical Knowledge … Read more
Key Metrics Introduction (User Acquisition, Page Views & Unique Page Views, Demographic Details) In digital marketing, analyzing website performance is essential to understand how users interact with content and how effective marketing strategies are. Three key areas in Google Analytics 4 (GA4) help provide these insights: User Acquisition, Engagement (Page Views), and Demographic Details. User … Read more
Positive review analysis Review collection At this stage, I will explore Google Maps and gather a selection of high-rated (4–5 stars) customer reviews for Chick-fil-A. The purpose is to identify what elements consistently create positive experiences for customers. I will focus on recurring feedback related to service quality, food satisfaction, and overall brand perception. Analyzing … Read more
Positive review analysis Review collection I will go to Google Maps and collect several positive reviews about Olive Garden. These reviews typically highlight customer satisfaction, food quality, service, and overall dining experience. Analyzing positive review First analysis I will analyze common themes from positive reviews using ChatGPT. Prompt used:“Analyze the following positive reviews of Olive … Read more
Customer Persona Information needed I will use ChatGPT to create a detailed customer persona based on demographic, behavioral, and psychographic data. Prompt used:“Create a detailed customer persona for Olive Garden. Include name, age, occupation, goals, challenges, personality, and buying behavior. Make it realistic and human-like.” I analyzed typical Olive Garden customers such as families, young … Read more
Customer Persona Information needed To create a customer persona, the following information is required: This information helps marketers understand their target customers and develop marketing strategies that match the needs of their audience. Description of what i Did. I used ChatGPT to help generate a customer persona for Chick-fil-A. I first provided basic demographic information … Read more
Customer Persona Information needed To create a customer persona, the following information is required: This information helps marketers understand their target customers and develop marketing strategies that match the needs of their audience. Description of what i Did. I used ChatGPT to help generate a customer persona for Chick-fil-A. I first provided basic demographic information … Read more
Miranda Luna Customer Persona Name: Miranda LunaAge: 29Occupation: Registered Nurse at Sanford Hospital Sioux Falls Miranda Luna lives a fast-paced life built around long shifts, early mornings, and unpredictable schedules. As a registered nurse, her days are physically and mentally demanding. Some shifts start before sunrise, while others end late at night. Between patient care, … Read more
James Blunt Persona Name: James BluntAge: 22Occupation: College student & part-time retail associate James Blunt is a busy college student juggling classes, assignments, and a part-time job to support himself through school. His days move fast early morning lectures, afternoon shifts at work, late-night studying, and squeezing in time with friends whenever possible. Because of … Read more
Customer Persona: Rick Mahomes Name: Rick MahomesAge: 36Occupation: Sales Manager at a regional supply company Rick Mahomes is a hardworking family man balancing a demanding career with an active home life. As a full-time sales manager, his days are filled with meetings, client calls, and long hours on the road. By the time the workday … Read more